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Regional Agricultural Village Summary

C2B is seeking investors for the "Regional Agricultural Village" (RAV).

The RAV is a template for a micro economic engine based on large high technology greenhouse and livestock processing operations supported by advanced on-site renewable energy, and tourism. The RAV works with local municipalities to divert organic waste to RAV energy recovery operations. The advanced pesticide free farming and food preparation operations are part of a marketing and distribution campaign to brand the RAV as a destination place for consumers interested in locally grown food. Daily tours and seasonal festivals are anticipated to increase sales. Estimated marketing and distribution range of products is between 100 and 200 miles. We anticipate that the RAV concept will be replicated across the nation and will eventually redefine big agriculture.

The first RAV is estimated to cost ~$55,000,000 to construct with an annual operating budget of ~$15, 000,000. Projected annual revenue from greenhouse, livestock, waste recovery and tourism operations is ~$30,000,000 giving a breakeven point at been 4 and 6 years. We anticipate that we could have 50% operations by 6 months and 100 % operation in another 6 months. Because of the agricultural nature of the operation and the number of jobs created is well over 300 the project is eligible for a series of state tax reliefs.

Market Drivers

The RAV is a high technology robotic agricultural greenhouse growing operation supported by advanced alternative waste-to-energy processes utilizing enzyme enhanced microbial anaerobic digestion to support the production, distribution and sales of nutritious, delicious food products in a local or regional market. One large but local market is New York City. The first RAV becomes the template for replication across the nation. The RAV concept is unique because it is based on a net zero waste philosophy designed to produce as much of its own energy as possible. Energy is the largest variable in all greenhouse operations that determines profit margins. If the RAV could produce only 10% of its energy requirements could translate into large profit margins. Utilization of robotic greenhouses allows agriculture to be performed all year long in a pesticide free environment. Livestock slaughter to USDA standards results in products that can be marketed across state lines. Organic waste generated from greenhouse and agricultural operations (both on-site and locally) and livestock slaughtering support waste-to-energy operations. These basic operational parameters create powerful market drivers for branding, sales and agro-tourism campaigns.

Branding, locally grown, pesticide free, year round operations, agro-tourism, waste-to-energy, advanced alternative energy, local New York City markets are all powerful themes available to brand creating sales and tourism dollars.

Marketing and Branding

The RAV will produce locally grown product that can be branded and market to various market sectors. New products and new product packaging is driven by market research performed by engaging advertising agencies. Research has shown that locally branded merchandise is a powerful driver for sales of upscale product. Pesticide free products also command large market acceptance. The enterprise system we intend to use for this RAV uses a sophisticated sales monitoring and marketing tools for every segment of the food industry. We anticipate using 3D bar coding technology to track the origin, growth, handling, packaging, distribution, shipping and sales of product. All of this information can be analyzed for market trends and new product introductions. The channels through which new products are introduced to the market will be determined by the advertising company. The channels used may include:

Direct sales: The RAV will have a capable marketing and sales team to make sales calls on.

Traditional advertising: The RAV will use traditional advertising methods in outlets such as spot cable, television, radio, local newspapers, and placed-based media to achieve brand awareness.

Trade Shows/Conventions/Meeting: These are vital to making connections with potential customers. RAV representatives will attend select trade shows and conventions within the local food and energy events.

Research Partnership: The RAV will pursue research/teaching partnerships with universities and other educational and treating institutions, research organizations and armed services systems to serve as a marketing and revenue-generation tool.

Marketing Collateral: The RAV will develop attractive product brochures, flyers, and business cards, as well as informative DVDs to distribute to service personnel to hire and educate. The RAV will also create direct mail pieces for distribution in local businesses and schools, etc.

Social Media: The RAV will communicate with its customers via online forums and monitor ratings and review sites and industry blogs to determine the prevailing consumer attitudes. The RAV may maintain Facebook and Twitter sites.

Internet Marketing: The RAV will allot portions of its marketing budget for strategic Internet marketing, including search engine optimization (SEO). This tactic involves organically improving the quality and volume of traffic to its website through search engines. SEO can also target different types of searches, including image, local, and industry-specific vertical searches. Additionally, the Company will launch pay-per-click and online affiliation campaigns through a variety of narrowly targeted websites, aimed at business and government clients locally.

Management Team

The RAV is a complex operation with many moving parts that will require a management team. The structure of the management team will include: Board of Directors, Board of Advisors, Chief Executive Officer, and Chief Financial Officer, RAV Chief Manager and corresponding departments. Corresponding offices or departments may include department of: sales and marketing, greenhouse operations, livestock processing, human resources, energy plant / power generation, safety, legal, security, information technology, day care, industrial kitchen operations, farmers market operations, restaurant/brewery operations, waste management, park maintenance, accounting, cold storage, medical support and quality control.

Development team

A development team has been partially constructed. The development team is a group of companies that can provide services to facilitate start up operations and includes local insurance, legal, real estate, marketing and construction companies.

Regional Agricultural Village Components

The RAV can be visualized as a series of components. Each component contains operational activities associated with field work, industrial agricultural processes, educational and research, and public relations and tourism. The primary component is the industrial agricultural process. The agricultural process component contains the high technology green house operations paired with the advanced waste-to-energy process, commercial packaging, cold storage, live stock processing and industrial kitchen. The mission of the industrial agricultural component is to demonstrate how modern agriculture can produce nutritional, chemical and pesticide free food regionally at competitive prices for organic materials and still generate profit.

The bio-energy and other field crop component contain all of the field operations to grow outside of the greenhouse enclosure. Field crops will depend on the geographic location; bio-energy plants may include switch grass, poplar, willow, pine, sorghum and other. Bio-energy crops will become part of the waste-to-energy process to generate fuels for use on-site. The goal of the RAV is to produce all or as much of its own energy as required.

The public relations and tourism component contains all of the operations to educate the public about modern agriculture in an entertaining environment. The public relations component will contain all of the restaurants and bars to feed the public as well as on-site labor, a year round farmer’s market and other potential entertainment operations such as fairs, shows, cultural events. The mission for the public relations component is to educate the public about food, energy and our environment by displaying and comparing modern and conventional agriculture, advanced waste-to-energy and alternative energy production processes.

The educational and research foundation component is dedicated to training new modern farmers and all other support technologies including biotechnology, robotics, information technology, process control, alternative energy as well as basic understanding of soil, animal and plant chemistry and biology. Research operations anticipated include development of non-corn based animal feeds, algae to hydrogen production, smart gas grid operations, genomic and proteomic investigations of local bio-diversity for better enzymes and processes to produce food or energy. It is anticipated that the educational and research foundation will form an association of like minded institutions. This association may take the form of a non-profit that works to take research to the point of commercialization by physically testing on-site at the RAV.