The Janus Project

The Janus Project (aka Regional Agricultural Village or RAV) Summary

Janus is the Roman god of beginnings, gates, transitions, and endings.  Generally portrayed as having two faces.

C2B is seeking investors for The Janus Project.  For more information contact lcosenza@c2biotechnologies.com

Janus is a template for a microeconomic engine (circular economy) based on integrating commercial greenhouse and livestock processing operations with advanced on-site renewable energy technologies.  Janus is anticipated to be part of the local agrotourism industry.  Janus works with local municipalities to divert organic waste to energy recovery operations. The advanced pesticide-free farming and food preparation operations are part of a marketing and distribution campaign to brand Janus as a destination place for consumers interested in locally grown food. Daily tours and seasonal festivals are anticipated to increase sales. The estimated marketing and distribution range of products is between 100 and 200 miles. We anticipate that the Janus concept will be replicated across the nation and will eventually redefine big agriculture.

Site Integration #1:  Our first site selected for integration is located in Ulster County, NY.  The site is a small parcel located next to the Town of Ulster's Waste Water Treatment Plant.  The land itself is non-arable meaning its not good for farming and probably poor for real estate developers.  This site is ideal for demonstrating how greenhouses can maximize the productivity of non-arable land.  This site was selected because of its location next to a public-owned wastewater treatment operation, access to water, access to roads for transporting products, access to the local workforce, and access to local food markets.

Market Drivers

Janus is a high technology robotic agricultural greenhouse growing operation supported by advanced alternative waste-to-energy processes utilizing enzyme enhanced microbial anaerobic digestion to support the production, distribution, and sales of nutritious, delicious food products in a local or regional market. One large but local market is New York City. The first Janus becomes the template for replication across the nation. The Janus concept is unique because it is based on a net zero-waste philosophy designed to produce as much of its own energy as possible. Approximately 60% of the cost to grow food in a greenhouse is related to energy. If the Janus could produce only 10% of its energy requirements could translate into large profit margins. By using organic waste produced from public sources to support our energy needs to produce food creates a circular economy.  The utilization of industrial greenhouses allows agriculture to be performed all year long in a pesticide-free environment. Organic waste generated from greenhouse and agricultural operations (both on-site and locally) support waste-to-energy operations. These basic operational parameters create powerful market drivers for branding, sales, and agro-tourism campaigns.

Market drivers are:

1. The municipality saves on waste transportation costs. 

2. Use waste recycling resources to power farming cycles.

3. Create growing spaces as destination sites for public education.

4. Diverting waste from landfill operations we prevent the contamination of soils, groundwater, and the release of greenhouse gases. 

5. By diverting organic waste to our renewable energy capturing process we reduce our carbon footprint and in the process purify our air.

6. These operations create year-round jobs and teaching opportunities.

7. Pesticide-free food is produced for human and animal consumption.

Marketing and Branding

Janus will produce a locally grown product that can be branded and market to various market sectors. New products and new product packaging are driven by market research performed by engaging advertising agencies. Research has shown that locally branded merchandise is a powerful driver for sales of upscale products. Pesticide-free products also command large market acceptance. The enterprise system we intend to use for this RAV uses sophisticated sales monitoring and marketing tools for every segment of the food industry. We anticipate using 3D barcoding technology to track the origin, growth, handling, packaging, distribution, shipping, and sales of products. All of this information can be analyzed for market trends and new product introductions. The channels through which new products are introduced to the market will be determined by the advertising company.  Branding, locally grown, pesticide-free, year-round operations, agro-tourism, waste-to-energy, advanced alternative energy, local New York City markets are all powerful themes available to brand creating sales and tourism dollars. The channels used may include:

Direct sales: Janus will have a capable marketing and sales team to make sales calls on.

Traditional advertising: Janus will use traditional advertising methods in outlets such as spot cable, television, radio, local newspapers, and placed-based media to achieve brand awareness.

Trade Shows/Conventions/Meeting: These are vital to making connections with potential customers. Janus representatives will attend select trade shows and conventions within the local food and energy events.

Research Partnership: Janus will pursue research/teaching partnerships with universities and other educational and treating institutions, research organizations, and armed services systems to serve as a marketing and revenue-generation tool.

Marketing Collateral: Janus will develop attractive product brochures, flyers, and business cards, as well as informative DVDs to distribute to service personnel to hire and educate. Janus will also create direct mail pieces for distribution in local businesses and schools, etc.

Social Media: Janus will communicate with its customers via online forums and monitor ratings and review sites and industry blogs to determine the prevailing consumer attitudes.

Internet Marketing: Janus will allot portions of its marketing budget for strategic Internet marketing, including search engine optimization (SEO). This tactic involves organically improving the quality and volume of traffic to its website through search engines. SEO can also target different types of searches, including image, local, and industry-specific vertical searches. Additionally, the Company will launch pay-per-click and online affiliation campaigns through a variety of narrowly targeted websites, aimed at business and government clients locally.

Management Team

The RAV is a complex operation with many moving parts that will require a management team. The structure of the management team will include the Board of Directors, Board of Advisors, Chief Executive Officers, and Chief Financial Officer, Managers for corresponding departments. Corresponding offices or departments may include department of sales and marketing, greenhouse operations, livestock processing, human resources, energy plant/power generation, safety, legal, security, information technology, daycare, industrial kitchen operations, farmers market operations, restaurant/brewery operations, waste management, park maintenance, accounting, cold storage, medical support, and quality control.

Currently, the management team is composed of:

Ms. Tracy Hennige

Mr. David Frank

Mr. George Katzman

Dr. Larry Cosenza

Development team

A development team has been partially constructed. A development team is a group of companies that can provide services to facilitate start-up operations and includes local insurance, legal, real estate, marketing, and construction companies.

The Janus Project Components

Janus can be visualized as a series of components. Each component contains operational activities associated with fieldwork, industrial agricultural processes, educational and research, and public relations and tourism. The primary component is the industrial agricultural process. The agricultural process component contains the industrial greenhouse operations (vertical farming) paired with the advanced waste-to-energy process, commercial packaging, cold storage, livestock processing, and industrial kitchen. The mission of the industrial agricultural component is to demonstrate how modern agriculture can produce nutritional, chemical, and pesticide-free food regionally at competitive prices for organic materials and still generate profit.

The bio-energy and other field crop components contain all of the field operations to grow outside of the greenhouse enclosure. Field crops will depend on the geographic location; bio-energy plants may include switchgrass, poplar, willow, pine, sorghum, and others. Bio-energy crops will become part of the waste-to-energy process to generate fuels for use on-site. The goal of the RAV is to produce all or as much of its own energy as required.

The public relations and tourism component contain all of the operations to educate the public about modern agriculture in an entertaining environment. The public relations component will contain all of the restaurants and bars to feed the public as well as on-site labor, a year-round farmer’s market, and other potential entertainment operations such as fairs, shows, cultural events. The mission for the public relations component is to educate the public about waste as a resource,  food, energy, and our environment by displaying and comparing modern and conventional agriculture, advanced waste-to-energy, and alternative energy production processes.

The educational and research foundation component is dedicated to training new modern farmers and all other support technologies including biotechnology, robotics, information technology, process control, alternative energy as well as a basic understanding of soil, animal and plant chemistry, and biology. Research operations anticipated include the development of non-corn based animal feeds, algae to hydrogen production, smart gas grid operations, genomic and proteomic investigations of local bio-diversity for better enzymes and processes to produce food or energy. It is anticipated that the educational and research foundation will form an association of like-minded institutions. This association may take the form of a non-profit that works to take research to the point of commercialization by physically testing on-site at one of the Janus sites.